Why Buy Online Pick-up Anywhere (BOPA)?
Why customers choose to pick up?
39% of end shoppers choose BOPA because it is less expensive
Based on over 3000 customer experiences
Adoption rates
Adoption rate
Min
Max
Avg
Apparel
6%
13%
8%
High-end accessories
10%
16%
12%
Wine (signature required products)
12%
26%
16%
Giftable merchandise
5%
9%
7%
% of customers choosing the BOPA option in checkout
The Net Promoter Score (NPS)
BOPA NPS score is much higher than the traditional delivery services
36%
of end shoppers choose #BOPA despite a free home delivery alternative
8.7x return on your investment.
Integration pays for itself in under 6 weeks.
Integration pays for itself in under 6 weeks.
Return on Investment (ROI)
for D2C brands and enterprises
for D2C brands and enterprises
Proximity:
Travel distance data: Distance from pickup location from online shopper's home address, miles
the distance to the customer's BOPA location
93% of the US population has at least one BOPA location within 5 miles
48%
24%
22%
Delivery was too slow
The website wanted me to create an account
Extra cost are too high (Shipping, Tax, Fees)
Cart abandonment rates in the US are at an all-time high
The biggest reason driving high cart abandonment is:
“Extra cost are too high"
Adoption by city