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Via.Delivery Introduces Buy Online, Pickup Anywhere (BOPA) as a New Delivery Alternative for E-Commerce Shoppers in the U.S.

Quarterly shipping and delivery index shows rapid adoption of BOPA in the U.S. with nearly 1 in 5 shoppers choosing the new delivery option at checkout

Via.Delivery, the next-generation technology company transforming the U.S. shipping and delivery market, today announced a new e-commerce fulfillment offering, which we are calling Buy Online, Pickup Anywhere (BOPA). This new offering, which utilizes a network of more than 66,000 commercial pickup locations worldwide, with more than one-third located across the United States, enables pure play e-commerce vendors to give customers more options, including the ability to choose to have their packages delivered to any convenient location for pickup. Today, Via.Delivery also launched a quarterly shipping and delivery index to track BOPA adoption, which shows consumers are eager to take advantage of BOPA for its cost savings, security and convenience.

"Buy Online, Pickup Anywhere solves pressing challenges that arose during the pandemic and subsequent supply chain issues," said Mitchell Nikitin, CEO and co-founder of Via.Delivery. As an example, Nikitin explained, "At a time when residential shipping can cost 30% more than shipping to a commercial address, BOPA offers a lower-cost alternative while also providing consumers the ability to ship packages anywhere for convenient pickup."

Consumers are rapidly adopting BOPA, with nearly 1 in 5 shoppers choosing this new delivery option at checkout, according to the Index analysis of thousands of e-commerce transactions. The Index shows that when shoppers are given the option to select shipping to an alternative delivery location at checkout, 18% do so.

Via.Delivery has been operating in Europe since 2019 and launched in the U.S. last year. "Based on initial user data and the demand we've seen, we predict BOPA will become a preferred and widely used delivery method in the United States within the next 3-5 years," said Nikitin. "This quarterly index data allows us to track BOPA adoption, while monitoring consumers' shipping preferences."


  • Nearly 1 in 5 five e-commerce shoppers chooses Buy Online, Pickup Anywhere (BOPA) when given the option at checkout
  • 50% of online shoppers who choose BOPA vs. residential shipping do so to save money
  • 30% of online shoppers who use BOPA pick this delivery method either for security and protection against parcel theft, or for convenience
  • The number one major U.S. city where BOPA adoption is highest is New York City
  • 4 of the 7 major U.S. cities ranked worst for package theft also rank among the highest for BOPA adoption: Portland, Seattle, Austin, and San Francisco

"In some markets outside of the U.S., shipping to alternative locations accounts for up to 70% of all deliveries. Now U.S. consumers are showing a readiness to use alternative delivery options as well," Nikitin said.

"The cost of shipping is the most common reason consumers give for using BOPA. In fact, 50% of online shoppers who use BOPA say they do so to save money," Nitkin said. "Consumers have always disliked paying for expensive residential shipping — in many cases it is a deal breaker, which is evidenced by shoppers frequently abandoning their carts at checkout when they see what they owe for shipping."

Not only are shipping rates increasing, the items shoppers are buying are also more expensive. With inflation up 7%, consumers who are feeling the pinch of higher priced goods are even more motivated to choose delivery options with reduced shipping fees.

Shoppers also report being drawn to BOPA because it offers more convenience and security than residential delivery. Nearly 3 in 4 Americans (72%) are more worried about porch pirates now than before the pandemic. To protect packages, shoppers are choosing to have online orders delivered to locations such as convenience stores, grocery stores, pharmacies, and other retail locations where they can be held safely until picked up.

"Many of the major cities across the U.S. that are rated worst for package theft are places where shipping to secure delivery locations is becoming popular," explained Nikitin. "San Francisco, Seattle, Austin, and Portland are ranked among the worst cities for porch piracy, and they're among the cities with the highest BOPA adoption." New York has the highest BOPA adoption based on overall volume.

Online retailers share consumers' interest in BOPA. Minimizing shopping cart abandonment, driving sales conversions, promoting sustainability, and preventing reimbursement claims for stolen packages are a few of the advantages of offering BOPA.

"We've heard feedback that online store owners are excited to offer greater choice and convenience, while also enabling customers to save money on shipping. By helping customers, business owners are also helping their business," Nikitin said.

Via.Delivery's digital logistics and cloud-based delivery platform make it simple for online stores to offer BOPA to customers during checkout. This option appears alongside the other shipping options on a merchant's website. For customers, selecting BOPA as a delivery method is seamless, and customers are able to choose their preferred location from a list of local pickup points.

"We're giving shoppers more options to choose delivery locations that are most convenient for them, while enabling them to save on shipping costs," Nikitin said.

Via.Delivery's BOPA network is the largest in the United States with more than 20,000 pickup locations. Online merchants interested in learning about Via.Delivery and how to offer better and cheaper shipping options can request a meeting here to get more information.

To view the complete BOPA Index visit:

Index Methodology
The BOPA Index is based on an analysis of Via.Delivery's customers' transactions. Via.Delivery analyzed thousands of transactions from online purchases made in Q4 of 2021, and conducted interviews with online shoppers to capture their motivation for using BOPA.

About Via.Delivery
Via.Delivery is the alternative delivery location company poised to transform the shipping and delivery markets by building the world's largest alternative delivery location network. The company is helping online retailers that don't have brick-and-mortar locations compete with Amazon and traditional retailers by giving them the technology they need to rapidly activate BOPA (Buy Online, Pickup Anywhere) and giving their customers access to thousands of convenient pickup locations with dramatically reduced shipping costs. Additionally, the company provides the delivery services required to ship those packages to the locations within its network.

Via.Delivery's first-to-market next-gen digital logistics and cloud-based delivery platform makes it easy for e-commerce retailers to activate BOPA, ship orders to thousands of BOPA locations across the country, and automatically alert shoppers of shipping and delivery status. Via.Delivery's API and Shopify plug-in also make it possible for e-commerce merchants to get up and running with BOPA, almost instantly.

Via.Delivery has more than 190 pure play e-commerce merchants on its technology platform and more than 66,000 alternative delivery locations around the world.

Via.Delivery is based in Menlo Park, CA with offices in Moscow and Saint Petersburg, Russia. To learn more please visit Follow Via.Delivery on Twitter, LinkedIn and Facebook.