Why Buy Online Pick-up Anywhere (BOPA)?
Why customers choose to pick up?
More than 25% of online shoppers choose BOPA because it is less expensive
Based on over 100k customer experiences
Adoption rates
Adoption rate
Min
Max
Avg
Apparel
6%
13%
8%
High-end accessories
10%
16%
12%
Wine (signature required products)
12%
26%
16%
Giftable merchandise
5%
9%
7%
% of customers choosing the BOPA option in checkout
10%...20%
greater than 20%
less or equal to 10%
Collection speed
Greater than 60% of the customers pick up their packages within 24 hours of arrival at pick up locations
The Net Promoter Score (NPS)
BOPA NPS score is much higher than the traditional delivery services
63.4%
of customers using the BOPA shipping option today had the choice of free home delivery but opted for local pickup instead
* A/B test results
read more on AT Kearney report
BOPA boosts revenue
24,191 orders
35,043 sessions *
2.2% to 7%
increase in sales for online retailers
return on your investment.
Integration pays for itself in under 6 weeks
Integration pays for itself in under 6 weeks
Return on Investment (ROI)
for D2C brands and enterprises
for D2C brands and enterprises
8.7x
Proximity:
Travel distance data: Distance from pickup location from online shopper's home address, miles
the distance to the customer's BOPA location
92% of end shoppers choose pick up locations within 3 miles distance
States with the highest use of BOPA
% of all BOPA volume nationwide
Metro cities with the highest use of BOPA
% of all BOPA volume nationwide
View the map