Why Buy Online Pick-up Anywhere (BOPA)?
Why customers choose to pick up?
More than 30% of end shoppers choose BOPA because it is less expensive
Based on over 100k customer experiences
Adoption rates
Adoption rate
Min
Max
Avg
Apparel
6%
13%
8%
High-end accessories
10%
16%
12%
Wine (signature required products)
12%
26%
16%
Giftable merchandise
5%
9%
7%
% of customers choosing the BOPA option in checkout
Collection speed
Greater than 60% of the customers pick up their packages within 1 day of arrival at pick up locations
The Net Promoter Score (NPS)
BOPA NPS score is much higher than the traditional delivery services
63.4%
of customers using the BOPA shipping option today had the choice of free home delivery but opted for local pickup instead
return on your investment.
Integration pays for itself in under 6 weeks
Integration pays for itself in under 6 weeks
Return on Investment (ROI)
for D2C brands and enterprises
for D2C brands and enterprises
8.7x
Proximity:
Travel distance data: Distance from pickup location from online shopper's home address, miles
the distance to the customer's BOPA location
92% of end shoppers choose pick up locations within 3 miles distance
States with the highest use of BOPA
Metro cities with the highest use of BOPA