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DIGITAL COMMERCE 360
Will alternate package pickup points take off?
April Berthene | Mar 30, 2023
Less than six months after implementing buy online, pick up anywhere, more than 16% of PerryEllis.com's orders are fulfilled with this option, says Jay Nigrelli, senior vice president of ecommerce at fashion brand Perry Ellis International.
This is a win for the brand, Nigrelli says, as shoppers can choose a fulfillment option that's convenient to them, and Perry Ellis saves money on some of its fulfillment costs.
The omnichannel service allows Perry Ellis ecommerce shoppers to select a physical location near to them — such as a Walgreens store or FedEx location, among others — to retrieve their online orders.
Shoppers get the benefit of picking up the item when and where they want, instead of waiting at home for an order or risking a criminal stealing the package from their doorstep. Plus, Perry Ellis offers shipping to an alternate pickup point at a dollar less, at $9.99, compared with shipping direct to a shopper's home, which costs $10.99.
The omnichannel service allows Perry Ellis ecommerce shoppers to select a physical location near to them — such as a Walgreens store or FedEx location, among others — to retrieve their online orders.
Shoppers get the benefit of picking up the item when and where they want, instead of waiting at home for an order or risking a criminal stealing the package from their doorstep. Plus, Perry Ellis offers shipping to an alternate pickup point at a dollar less, at $9.99, compared with shipping direct to a shopper's home, which costs $10.99.
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