The best way to mitigate delivery snafus, either completely or at least partially, is by offering "buy online, pick up in store." Data shows that shoppers are embracing it – BOPIS accounted for one in four orders
over the 2020 holiday season.
Pureplay ecommerce and D2C brands might think, "That's great for brick-and-mortar retailers. But BOPIS isn't relevant if I don't have a physical store."
Wrong. Services like Via.Delivery make BOPIS an option for all ecommerce shops. Customers select a participating pick-up location
that's most convenient, rather than entering a residential address.
The BOPIS solution can't wipe away shipping delays altogether. But it can certainly help in making the "last-mile" delivery more efficient. Since deliveries are made in bulk to a commercial pick-up location, fewer carriers are needed along the way. Packages, therefore, may reach a commercial location sooner than a residential one during peak holiday congestion.
There's also monetary perks. First, shipping to commercial locations is cheaper than shipping residential. USPS will temporarily raise rates
from October to December and commercial carriers are adding holiday surcharges
Second, BOPIS has been shown to generate higher customer spending. Merchants offering BOPIS experienced online spending growth of 54%
last year, compared to 34% growth for those that didn't.