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The next evolution
in e-commerce: buy online, pick up anywhere

October 19, 2023
Retailers are turning their attention to a new way of delivering orders through a network of convenient pickup locations to boost sales and lower costs while also meeting their customers’ needs.

In a rapidly evolving e-commerce landscape, today’s consumers are seeking not only low-cost or free shipping, but also more convenience and flexibility when it comes to delivery. That explains the popularity of “buy online, pick up in-store” (BOPIS), which exploded during the pandemic. But now, a new alternative is emerging as a more viable fulfillment option: “buy online, pick up anywhere” (BOPA). More retailers are recognizing BOPA’s ability to meet the needs of a large segment of consumers, boost retail sales, and help shippers and carriers make fulfillment more efficient while also reducing their costs.
This article was originally published by KEARNEY. To see the full news story on its website, click the button below