Retailers are turning their attention to a new way of delivering orders through a network of convenient pickup locations to boost sales and lower costs while also meeting their customers’ needs.
In a rapidly evolving e-commerce landscape, today’s consumers are seeking not only low-cost or free shipping, but also more convenience and flexibility when it comes to delivery. That explains the popularity of “buy online, pick up in-store” (BOPIS), which exploded during the pandemic. But now, a new alternative is emerging as a more viable fulfillment option: “buy online, pick up anywhere” (BOPA). More retailers are recognizing BOPA’s ability to meet the needs of a large segment of consumers, boost retail sales, and help shippers and carriers make fulfillment more efficient while also reducing their costs.