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Modern Shipper | Viewpoint: As inflation continues, now is the time to optimize e-commerce shipping
by Mitchell Nikitin, CEO of Via.Delivery | March 2, 2022

Brands need to offer options to combat rising prices and keep consumer shipping costs low.

Online retailers know consumers love free shipping, and that discounted shipping can help drive sales conversions.

However, extending offers for free shipping has always been difficult for merchants, particularly where margins are tight.

Labor shortages, rising fuel costs, and increased demand haven't helped the situation.

After crunching the numbers, many businesses simply aren't able to meet consumers' expectations for free shipping.

This article was originally published by Freightwave's Modern Shipper. To see the full news story on its website, click the button below.