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Multichannel Merchant | Startup Via.Delivery Brings BOPIS to SMBs in the U.S.

by Mike O'Brien, staff editor | November 24, 2021

Online sellers using Via.Delivery have reported a 34% conversion rate boost, while the pickup locations gain from increased foot traffic and incremental sales.

Via.Delivery, a startup platform offering the power of buy online, pickup in store (BOPIS) to smaller retail and ecommerce businesses, has expanded beyond its Russian roots with a launch here that features 21,000+ pickup locations at pharmacies, convenience marts and grocery stores.

Its app has now gone live on Shopify, Magento, OpenCart and Ecwid, with other ecommerce platforms to follow.

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