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Freightwaves | Alternative delivery gaining traction with e-commerce consumers
by Brian Straight, managing editor | February 8, 2022
Index from Via.Delivery finds 18% of U.S. customers utilize buy-online, pick-up-anywhere services when offered
Since its launch in November, Via.Delivery has been busy collecting data and commentary on its delivery option for retailers, and it is now sharing that information in what it calls a Buy Online, Pick up Anywhere (BOPA) Index. The new BOPA Index, released Tuesday morning as the first of what the company expects to be quarterly releases, shows customers and retailers key metrics around BOPA. Via.Delivery said that 18% of U.S. online shoppers choose BOPA when offered that choice at checkout, and 50% of those using BOPA save money on shipping when compared to residential shipping options.

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