Let Customers Switch to Pickup After They Order
When a new order comes in from Shopify, Commerce7 or straight from your order management system such as ShipStation, including club and subscription orders, Via.Delivery invites the customer by email and text to pick it up at a nearby FedEx or UPS location instead. They choose a location in a few taps, before the order ships. Your checkout stays exactly as it is.
Book a demo to see it with your own store.
Book a demo to see it with your own store.
Results from merchants using it
- About 55% of customers who switch an order to pickup also choose to send their future orders there.
- NPS 70+ from customers who used it.
- Up to 35% of wine club members and subscribers have signed up to have their shipments redirected to pickup.
Why offer pickup after the order is placed
- Club and subscription orders never go through checkout. They're charged automatically, so a pickup option at checkout never gets a chance to appear.
- Customers miss the option at checkout, or only realize later that they won't be home on delivery day.
- Signature-required shipments fail when nobody is home. Wine needs an adult (21+) to sign. Club releases arrive on weekdays, when members are at work.
- Packages left at the door get stolen. For apparel and other high-value orders, a staffed pickup counter is the safer place.
How it works
- A new order arrives. We pick up new orders from your Shopify or Commerce7 store, or straight from your order management system such as ShipStation, including club and subscription orders.
- Your customer gets an offer. An email and text message sent in your store's name: the order is being prepared to ship, and there's a pickup location nearby, with its name, address and distance and a "See pickup locations near you" button. The package is held for up to 7 days in secure, ambient storage, so no one has to wait at home to sign.
- They choose a location. Our page shows the closest location with its distance, pickup hours and expected delivery time, plus other nearby options and a map. As an optional extra check, you can require the customer to enter the last 4 digits of the phone number used at checkout.
- The order ships to pickup. Before the order ships, it's switched to a FedEx Hold at Location or UPS Access Point delivery. Your fulfillment system is updated automatically. The customer is notified when the package arrives, and it's held for 7 days.
One choice that covers every future order
Customers can check "Save this choice for future orders from this online store." From then on, new orders from your store go to their pickup location automatically, and the customer gets an email letting them know.
For wine clubs and subscriptions this is the key feature: one decision covers every release, so members never have to stay home for a delivery again.
For wine clubs and subscriptions this is the key feature: one decision covers every release, so members never have to stay home for a delivery again.
Built-in safeguards
- Only orders that haven't shipped. We check the order status in ShipStation and the 3PLs we work with. If the order has already shipped, the customer is told it's too late to change, and nothing is altered.
- Optional phone verification. Turn it on to require the last 4 digits of the checkout phone number before an order can be redirected.
- One click to say no. "Keep original address" leaves the order as it was.
- Only locations that can take the package. Before a location is shown, we check that it accepts the package's weight and dimensions. For wine, customers only see locations that accept alcohol (about 20,000 across the U.S.), and ID is checked at pickup.
Pickup at checkout vs. pickup redirect
| Pickup at checkout | Pickup redirect before shipping | |
|---|---|---|
| When the customer chooses | During checkout | After the order is placed, before it ships |
| Club and subscription orders | No (they skip checkout) | Yes |
| Changes to your checkout | Adds a shipping option | None |
| Can apply to future orders | Per order | Yes, with "save for future orders" |
| Best for | New one-time orders | Clubs, subscriptions, customers who missed the option |
Most merchants use both: pickup at checkout for new orders, and the redirect for everything that never sees a checkout. For packages that are already on their way, see Missed Delivery Redirect.
Who it's for
- Wineries and wine clubs: members who can't be home to sign for a release.
- Subscription brands: recurring orders where the customer set the address once and never revisits it.
- Apparel and other high-value goods: shoppers who want their package held securely instead of left on the porch.
Works with your stack
- Store platforms: Shopify, Shopify Plus, Commerce7
- Subscription apps: ReCharge, Awtomic and others
- Order management and fulfillment software: ShipStation, ShipHero, Fort Systems
- Wine fulfillment partners: Wineshipping, WeShipExpress, Copper Peak Logistics, Wine Country Connect, WineCub, BeyondVino
FAQ
What happens if the order has already shipped?
The customer sees a message that it's too late to change this order. Nothing is changed. If they saved their pickup preference, it applies to their next order.
Do I need to change my checkout?
No. The offer goes out after the order is placed, by email and text. It works alongside your existing checkout and shipping options.
How does the customer confirm the change?
They pick a location and confirm. If you turn on phone verification, they also enter the last 4 digits of the phone number used at checkout.
How long is the package held?
7 days from arrival at the pickup location. The customer is notified when it's ready.
Does it work for wine?
Yes. Customers only see locations that accept alcohol and can take the package's size and weight. The recipient shows ID at pickup. Wineries have seen up to 35% of club members sign up for redirects.
Does it work with subscriptions?
Yes. It works with club orders in Commerce7 and with subscription apps such as ReCharge and Awtomic. With "save for future orders", every new subscription shipment goes to the customer's pickup location automatically.