Via.Delivery at Commerce7 Partners Day in Napa

Key Takeaways

Via.Delivery is at Commerce7 Partners Day in Napa today, October 8, 2026, as a long-time Commerce7 app partner.
Commerce7 is a direct-to-consumer platform for wineries that, by its own count, is trusted by more than 3,500 wineries for clubs, ecommerce, point of sale, reservations and CRM.
Via.Delivery has had an official Commerce7 app for several years. It lets customers and club members move an order to a nearby FedEx or UPS pickup location before it ships.
Wineries using it have seen up to 35% of club members and subscribers sign up for pickup, and about 55% of customers who switch an order to pickup save that choice for future orders.
Next: a new version of the app that adds pickup locations at Commerce7 checkout, so one-time buyers can choose pickup when they order.
For wine, customers only see locations that accept alcohol: about 20,000 across the U.S. Packages are held for 7 days, and ID is checked at the counter.

Napa Valley vineyard rows in autumn color with a winery building in the background

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Via.Delivery at Commerce7 Partners Day in Napa

Today our team is in Napa for Commerce7 Partners Day. Via.Delivery has been a Commerce7 partner for years, and events like this are where we compare notes with the people who run winery DTC every day: what's slowing down club releases, where fulfillment breaks, and what wineries want next.

This year we're bringing two things to the conversation: the results from our current Commerce7 app, and an early look at the next version, which brings pickup locations to the Commerce7 checkout itself.

If you're at the event, come find us. If you're not, you can book a call and we'll walk you through the same demo.

What Commerce7 does for wineries

Commerce7 is a direct-to-consumer platform built for wineries. It brings the main DTC channels into one system:

Clubs and subscriptions: club releases, member management and recurring charges.
Ecommerce: the online store, with product recommendations and checkout.
Point of sale and reservations: the tasting room, tours and events.
CRM and analytics: one customer record across channels, plus reporting.

Commerce7 describes itself as trusted by more than 3,500 wineries worldwide. Wineries extend it with apps from partners like Via.Delivery, which plug into orders, fulfillment and checkout.

Our Commerce7 app today: pickup after the order is placed

Our current Commerce7 app solves a problem that's specific to wine clubs: club orders never go through checkout. A club release is charged automatically, so a member never gets the chance to pick a delivery option. Every bottle still needs an adult (21+) to sign, and releases usually arrive on weekdays, when many members are at work.

With the app, when a new order comes in from Commerce7, including club orders:

The customer gets an offer by email and text, in the winery's name, to pick up the order at a nearby location instead.
They choose a location on a single page: the closest one first, with its distance and pickup hours, plus nearby alternatives and a map. Only locations that accept alcohol are shown.
The order is switched to pickup before it ships, as a FedEx Hold at Location or UPS Access Point delivery, and the winery's fulfillment system is updated automatically.
One checkbox covers every future release. Members can save the location, so the next shipment goes there without another email to answer.

Wineries using it have seen up to 35% of club members and subscribers sign up for pickup, and customers who used it rate it NPS 70+. We recently redesigned the page members use to make that choice; see the new pickup redirect page for wine clubs and subscriptions, or the Pickup Redirect product page.

Coming next: pickup locations at Commerce7 checkout

The next version of our Commerce7 app adds pickup at checkout. When a buyer places a one-time order on a winery's Commerce7 store, they'll see nearby FedEx and UPS pickup locations next to the winery's other shipping options, and can choose one before they pay.

That closes the loop for wineries:

One-time orders get pickup at checkout.
Club and subscription orders keep getting the offer after the order is placed, with the option to save it for every future release.
Anything shipped to a home address is still covered by Missed Delivery Redirect if the delivery attempt fails.

Pickup at checkout already runs on other store platforms. In our checkout data, when pickup is offered, 12% to 26% of buyers of signature-required products choose a pickup location, 16% on average, the highest share of any product category we measure (Via.Delivery data). See how it works on the Pickup at Checkout product page.

Why pickup matters for Commerce7 wineries

Wine is one of the few products that can't be left at the door. Both carriers require an adult signature on every wine shipment, and both offer their own pickup networks as the alternative: FedEx Hold at Location and UPS Access Point locations, where the recipient shows ID at the counter.

Three things make that alternative more valuable for wineries this year:

Signature fees add up on reships. At 2026 list rates, the adult signature fee is $10.00 per package on FedEx and $9.35 on UPS, and it applies again on a reship. Actual costs depend on each shipper's negotiated discounts.
UPS now offers pickup after one attempt. Since June 1, 2026, UPS sends a missed wine delivery to a nearby UPS Access Point after the first attempt, where it's held for up to 7 days. Members who choose their own location ahead of time know exactly where to go.
Keeping members matters more as DTC shrinks. The 2026 Direct-to-Consumer Wine Shipping Report from Sovos ShipCompliant and WineBusiness Analytics recorded a 15% drop in DTC shipment volume in 2025. In our analysis of wine club member loss, one member who cancels over delivery problems can cost a winery about $1,840 in future gross profit.

How the pieces fit together on Commerce7

	Pickup at checkout	Pickup Redirect (before shipping)	Missed Delivery Redirect
On Commerce7	Coming in the new app version	Available now	Available now
When the customer chooses	During checkout	After the order is placed, before it ships	After a failed delivery attempt
Club and subscription orders	No, they skip checkout	Yes	Yes
Can apply to future orders	Per order	Yes, with "save for future orders"	Per package
Best for	One-time online orders	Club releases and subscriptions	The safety net for home deliveries

Works with the fulfillment partners wineries already use

Many Commerce7 wineries ship through a wine fulfillment partner. For wineries that fulfill through Wineshipping, our app works with the order flow between Commerce7, ShipCompliant and Wineshipping, so a pickup order goes out like any other order. Via.Delivery works with:

Wine fulfillment partners: Wineshipping, WeShipExpress, Copper Peak Logistics, Wine Country Connect, WineCub and BeyondVino.
Order management and fulfillment software: ShipStation, ShipHero and Fort Systems.

See all plugins and APIs.

Via.Delivery's solution

Via.Delivery gives wineries on Commerce7 a pickup option at every point where delivery can go wrong: before a club release ships, at checkout (in the new app version), and after a missed delivery. Customers choose from FedEx Hold at Location and UPS Access Point sites that accept alcohol, about 20,000 across the U.S., and packages are held for 7 days.

At Commerce7 Partners Day in Napa today? Come say hello. Everywhere else: book a demo to see the Commerce7 app with your own store, and to get early access to pickup at checkout.

FAQ

Is Via.Delivery a Commerce7 partner?

Yes. Via.Delivery has been a Commerce7 app partner for several years and is attending Commerce7 Partners Day in Napa on October 8, 2026.

Does Via.Delivery have a Commerce7 app?

Yes. Via.Delivery has had an official Commerce7 app for several years. It lets customers and club members move an order to a nearby FedEx or UPS pickup location before it ships, and save that choice for future orders.

Can Commerce7 customers choose pickup at checkout?

That's coming in the next version of our Commerce7 app. Buyers will see nearby FedEx and UPS pickup locations at checkout, next to the winery's other shipping options.

Does it work for wine club orders?

Yes. Club orders don't go through checkout, so members get the pickup offer by email and text after the order is placed. Wineries have seen up to 35% of club members sign up for pickup.

Which pickup locations accept wine?

Only FedEx and UPS locations that accept alcohol are shown for wine, about 20,000 across the U.S. The recipient must be 21 or older and show ID at pickup.

How long is a package held at the pickup location?

7 days from arrival. The customer gets a notification when it's ready.

Sources

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