Pickup Locations for Wine Country Connect Wineries
Wineries that fulfill through Wine Country Connect can give customers a FedEx or UPS pickup location instead of a home delivery that needs an adult signature. Buyers can choose a pickup location at checkout. Club members and other customers can switch an order to pickup after it's placed, before Wine Country Connect creates the shipping label. Via.Delivery is connected to Wine Country Connect's ShipStation account, so the winery doesn't need to build anything.
Key facts
- Two Via.Delivery products work with Wine Country Connect: Pickup at Checkout and Pickup Redirect (before the shipping label is created).
- Carriers: FedEx and UPS. Pickup orders ship as FedEx Hold at Location or UPS Access Point deliveries.
- Connected through ShipStation. Via.Delivery reads the orders Wine Country Connect uploads to its ShipStation account, and the pickup location goes onto the order before the label is printed.
- Only locations that accept wine. For wine, customers only see FedEx and UPS locations that accept alcohol. The recipient must be 21 or older and show ID at the counter.
- Up to 35% of wine club members and subscribers have signed up to have their shipments redirected to pickup, across wineries using Via.Delivery.
- About 55% of customers who switch an order to pickup save that choice for future orders.
Two points where customers can choose pickup
| Pickup at Checkout | Pickup Redirect | |
|---|---|---|
| When the customer chooses | While placing an online order | After the order is placed, before Wine Country Connect creates the shipping label |
| How they choose | A pickup location in the list of shipping options | A link in an email and text |
| Best for | One-time online buyers | Club releases and subscriptions |
| Carriers | FedEx and UPS | FedEx and UPS |
| Can apply to future orders | Per order | Yes, with "save for future orders" |
1. Pickup at Checkout
Buyers on your online store see nearby FedEx and UPS pickup locations next to your other shipping rates. They choose one before they pay, and the order reaches Wine Country Connect with the pickup location as the delivery address. For wine, only locations that accept alcohol are shown.
How many buyers choose pickup when it's offered at checkout, across stores using Via.Delivery (Via.Delivery data): 12% to 26% of buyers of wine and other signature-required products, 16% on average.
Learn more on the Pickup at Checkout page.
How many buyers choose pickup when it's offered at checkout, across stores using Via.Delivery (Via.Delivery data): 12% to 26% of buyers of wine and other signature-required products, 16% on average.
Learn more on the Pickup at Checkout page.
2. Pickup Redirect, before the shipping label is created
Club releases are charged automatically, so club members never see a checkout. Once Wine Country Connect uploads the orders to its ShipStation account, Via.Delivery sends each customer an email and a text in your winery's name with the closest FedEx or UPS location that accepts wine. The customer can choose it, pick another location on the map, or keep home delivery.
The change is made before Wine Country Connect creates the shipping label, so the order ships straight to the pickup location. Customers can also check "Save this choice for future orders", and every later release from your winery goes to that location automatically.
The time customers have to choose depends on how early the orders reach Wine Country Connect: the earlier you send a release, the longer the window before labels are printed.
Learn more on the Pickup Redirect page, or see the pickup page for wine clubs and subscriptions.
The change is made before Wine Country Connect creates the shipping label, so the order ships straight to the pickup location. Customers can also check "Save this choice for future orders", and every later release from your winery goes to that location automatically.
The time customers have to choose depends on how early the orders reach Wine Country Connect: the earlier you send a release, the longer the window before labels are printed.
Learn more on the Pickup Redirect page, or see the pickup page for wine clubs and subscriptions.
Settings wineries can ask for
- Only some states. Offer pickup in the states you choose, for example to start with one state and expand later.
- Exclude specific customers. Members who never want pickup offers can be left out.
- Replies to your team. Pickup emails can use your customer service address as the reply-to address.
Why pickup matters for wine shipments
Every wine shipment needs the signature of an adult aged 21 or older, and most deliveries arrive on weekdays while people are at work. A missed signature means another attempt, a trip to a carrier facility or a box returned to the winery. Pickup gives the customer a time that suits them, at a location that accepts wine.
- Signature fees repeat on every reship. At 2026 FedEx list rates, the adult signature fee is $10.00 per package. Actual costs depend on each shipper's negotiated discounts.
- Members who keep missing deliveries cancel. In our analysis of wine club member loss, one member who cancels over delivery problems can cost a winery about $1,840 in future gross profit.
Getting started
- Ask your Wine Country Connect representative to connect you with the Via.Delivery team, or book a demo with us directly.
- Choose where to start. Most wineries start with Pickup Redirect for club releases, where the same members miss the same deliveries release after release.
- Tell your members. Announce pickup before the next release, so members know the email and text are coming.
FAQ
Which Via.Delivery products work with Wine Country Connect?
Pickup at Checkout and Pickup Redirect (before the shipping label is created).
Which carriers are used?
FedEx and UPS. Pickup orders ship as FedEx Hold at Location or UPS Access Point deliveries.
How does Via.Delivery get the orders?
Via.Delivery is connected to Wine Country Connect's ShipStation account. It sees an order once Wine Country Connect uploads it, and adds the pickup location before the label is created.
Can wine club orders go to pickup?
Yes. Club orders skip checkout, so members get the pickup offer by email and text after Wine Country Connect uploads the orders and before the label is created. They can save their choice for every future release.
Can we offer pickup only in some states?
Yes. Pickup offers can be limited to the states you choose, and specific customers can be excluded.
Does the recipient still need to be 21 or older?
Yes. The recipient must be 21 or older and show a valid ID when collecting the package.
How do I get started?
Ask your Wine Country Connect representative to connect you with the Via.Delivery team, or book a demo.