Meet Via.Delivery at WIN Expo 2026, Booth 721b
Key Takeaways
- Via.Delivery is exhibiting at WIN Expo 2026, the North Coast Wine Industry Expo, on Thursday, December 3, 2026, at the Sonoma County Fairgrounds in Santa Rosa, California.
- Find us at tabletop 721b in the Hall of Flowers, on the aisle next to the lunch room.
- Free trade show floor pass: register with our exhibitor code VIA721.
- At the booth we'll show how wineries can offer FedEx and UPS pickup locations to customers and club members: at Commerce7 and Shopify checkout, before a club release ships, and after a missed delivery.
- For wine, customers only see locations that accept alcohol: about 20,000 across the U.S. Packages are held for 7 days, and ID (21+) is checked at the counter.
- Can't make it? Book a demo and we'll walk you through the same thing online.
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Via.Delivery at WIN Expo 2026
WIN Expo is produced by Wine Industry Network, and its organizers describe it as the largest wine industry trade show and conference on California's North Coast. It brings together winery owners, DTC and club managers, winemakers and growers from Napa, Sonoma, Mendocino, Lake and Marin counties for one day of exhibits and conference sessions.
We're coming to talk about one specific problem: wine that can't be delivered because nobody is home to sign for it.
We're coming to talk about one specific problem: wine that can't be delivered because nobody is home to sign for it.
| What | Details |
|---|---|
| Event | WIN Expo 2026 (North Coast Wine Industry Expo) |
| Date | Thursday, December 3, 2026 |
| Venue | Sonoma County Fairgrounds, Santa Rosa, CA |
| Our booth | Tabletop 721b, Hall of Flowers |
| Free floor pass | Register with code VIA721 |
Get a free trade show pass with code VIA721
Every exhibitor gets a promo code for free trade show floor passes, and ours is VIA721. Use it when you register on the WIN Expo website, and share it with anyone on your team who handles DTC, clubs or fulfillment. The full conference program is on the expo site.
What we'll show at booth 721b
Wine is one of the few products that can't be left at the door. Every shipment needs an adult (21+) to sign, and most deliveries arrive on weekdays while people are at work. Via.Delivery adds a pickup option at each point where that goes wrong:
| Pickup at checkout | Pickup Redirect | Missed Delivery Redirect | |
|---|---|---|---|
| When the customer chooses | While placing an online order | After the order is placed, before it ships | After a failed delivery attempt |
| Best for | One-time online orders | Club releases and subscriptions | The safety net for home deliveries |
| Works for club orders | No, club orders skip checkout | Yes | Yes |
Bring your questions, or your own store, and we'll show you:
- Pickup at Commerce7 checkout. Our Commerce7 app now adds nearby FedEx and UPS pickup locations to Commerce7 checkout, next to your other shipping rates. When pickup is offered at checkout, 12% to 26% of buyers of signature-required products choose it, 16% on average (Via.Delivery data).
- Pickup for club releases. Club orders never go through checkout, so members get the offer by email and text before their release ships, and can save it for every future release. Wineries using it have seen up to 35% of club members and subscribers sign up, and about 55% of customers who switch an order to pickup save that choice. See the Pickup Redirect page.
- A second chance after a missed delivery. Missed Delivery Redirect offers the customer a pickup location instead of another attempt or a return to the winery.
- Shopify stores. Wineries and retailers on Shopify can add pickup locations to checkout with our Shopify app.
Works with your fulfillment partner
Many wineries ship through a wine fulfillment partner. Via.Delivery works with Wineshipping, WeShipExpress, Copper Peak Logistics, Wine Country Connect, WineCub and BeyondVino, so a pickup order goes out like any other order. Read about our new partnership with Copper Peak Logistics.
Why December 3 is good timing
The show lands right in the middle of the holiday shipping season. Gift shipments often go to people who don't know a box is coming, and there's little time to reship a missed delivery before Christmas. Signature fees also repeat on every reship: at 2026 list rates, the adult signature fee is $10.00 per package on FedEx and $9.35 on UPS. See our 2026 holiday shipping deadlines and our analysis of wine club member loss.
Book a time to meet at the expo
The show floor gets busy. If you want a focused conversation, book a time with our team and mention WIN Expo, and we'll meet you at booth 721b. If you can't be in Santa Rosa, the same link books an online demo.
FAQ
When and where is WIN Expo 2026?
Thursday, December 3, 2026, at the Sonoma County Fairgrounds in Santa Rosa, California.
Where is the Via.Delivery booth?
Tabletop 721b in the Hall of Flowers, on the aisle next to the lunch room.
How do I get a free pass?
Register on the WIN Expo website with our exhibitor code VIA721. It gives you a free trade show floor pass.
What does Via.Delivery do for wineries?
Via.Delivery lets customers and club members pick up wine at a nearby FedEx or UPS location instead of waiting at home to sign. It works at checkout, before a club release ships, and after a missed delivery.
Which pickup locations accept wine?
Only FedEx and UPS locations that accept alcohol are shown for wine, about 20,000 across the U.S. The recipient must be 21 or older and show ID at pickup.
Can I see a demo if I'm not going to the expo?
Yes. Book a demo and we'll walk you through it online.
Sources
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